Training: Running Paid Ads for Lead Generation on Social Media

Understanding paid ads for lead generation is the “secret sauce” you need to scale and grow your business. This training program equips you with the knowledge and skills to create effective social media ad campaigns that convert.

Paid Ads for Lead Generation

Training Overview

In today’s digital landscape, social media advertising offers a powerful tool to generate high-quality leads and reach a targeted audience. Moed Digital’s Running Paid Ads for Lead Generation on Social Media training program equips you with the knowledge and skills to create effective social media ad campaigns that convert.

This program dives deep into the intricacies of social media advertising platforms like Facebook Ads, Instagram Ads, and TikTok Ads. You’ll learn how to leverage powerful targeting options, craft compelling ad copy and visuals, optimize landing pages for conversions, and track and analyze campaign performance.

Learning Outcomes

By the end of this training program, you will be able to:

  • Identify your ideal customer profile (ICP) for social media advertising campaigns.
  • Navigate the leading social media advertising platforms (Facebook Ads, Instagram Ads, TikTok Ads).
  • Develop effective targeting strategies to reach your ideal audience.
  • Craft high-converting ad copy and visuals that resonate with your target market.
  • Optimize your landing pages to maximize lead generation.
  • Set campaign budgets and bidding strategies.
  • Track and analyze key performance indicators (KPIs) to measure campaign success.
  • Make data-driven decisions to optimize your ad campaigns for continuous improvement.

Who Is This Training For?

This training program is ideal for:

  • Marketing professionals looking to expand their skillset in social media advertising.
  • Business owners who want to learn how to leverage social media for lead generation.
  • Sales representatives seeking to generate qualified leads through social media outreach.
  • Entrepreneurs seeking to build brand awareness and attract new customers.
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Course Trainer

Lebogang Mokubela

Lebogang Mokubela is a seasoned digital marketing professional with extensive experience in social media advertising, having been at the helm of multiple marketing agencies. Lebogang brings a wealth of knowledge and practical insights to the training program, drawing on real-world case studies and success stories.

Frequently Asked Questions

This program is offered in both in-person and virtual formats to suit your learning preferences.

The training is offered as a one-day intensive workshop.

The cost of the training program varies depending on the format (in-person or virtual) and any applicable discounts. Please email us for a detailed quote.

We understand that budgeting is important. We may be able to offer flexible payment plans upon request. Please inquire for details.

Ready to take your social media advertising skills to the next level and generate high-quality leads for your business?

Feel free to email us anytime - info@moed.co.za