How MyDebtHero Reduced CPL From R210 to R66 in 9 Days
Learn how debt review company My Debt Hero decreased their cost per lead from R210 to R66 per lead using Moed Digital’s lead generation services for debt review companies.
About My Debt Hero
My Debt Hero is an accredited, Cape Town-based debt review company which offers debt counseling services to South Africans.
Industry: Debt Review
Company Size: Large-Market (50-100 employees)
Location: Cape Town, South Africa
Main Services Rendered:
MyDebtHero provides comprehensive debt management solutions to individuals struggling with financial burdens. Their services include debt review, consolidation, counseling, and personalized financial plans aimed at helping clients regain financial stability.
Despite their valuable services, MyDebtHero was struggling with a high cost per lead (CPL) of R210, which was undermining their profitability.
To tackle this challenge, our team conducted a thorough analysis of MyDebtHero’s existing ad campaigns. We identified several inefficiencies that were driving up costs and hindering lead generation.
We utilized advanced digital marketing tools and platforms to gain insights and restructure the ad campaigns. This involved data analytics, audience segmentation, and A/B testing for continuous optimization.
We restructured the ad campaigns to focus on TikTok, instead of Facebook and Google Ads.
By refining the ad strategy, we ensured that the ads reached individuals most likely to convert, improving relevance and engagement.
We continuously optimized the ad copy and creatives to enhance appeal and drive higher click-through rates (CTR).
Within the first 9 days of implementing the new strategy, MyDebtHero’s cost per lead dropped dramatically from R210 to R66. This substantial reduction in CPL significantly improved their return on investment (ROI) and profitability.
Our ongoing optimization and monitoring efforts ensure that MyDebtHero continues to benefit from cost-effective lead generation. We are committed to further refining the strategy to maintain and enhance lead acquisition efficiency.
This case study highlights how strategic restructuring, platform differentiation, precise audience targeting, and continuous optimization can dramatically reduce lead acquisition costs. By partnering with our team, MyDebtHero not only overcame their high CPL challenge but also positioned themselves for sustained growth and profitability.
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