Top Lead Generation Agency in South Africa for Quality, Cost-Effective Leads
Proven Results in Debt Review, Insurance, Funeral Services & Consumer Products/Services
Looking for a reliable lead generation agency in South Africa? At Moed Digital, we specialize in delivering high-quality leads that drive results. Our proven strategies help businesses reduce their cost-per-lead (CPL) while maximizing lead quality. Whether you're in debt review, insurance, or consumer services, we're here to help you grow with the best leads tailored to your business needs.
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Why Choose Our Lead Generation Services?
At Moed Digital, we specialize in generating high-quality leads at scale. Unlike traditional marketing agencies, our entire focus is on delivering top-performing leads through strategic paid advertising. With our deep expertise across various platforms, we ensure every lead we deliver is aligned with your business goals and optimized for conversion.
Focused Expertise
We focus solely on lead generation through paid advertising, ensuring that our expertise drives tangible results for your business with no distractions.
Platform Mastery
We leverage our expertise across all major platforms—Meta, Google, LinkedIn, TikTok, and Bing—to tailor a strategic approach that maximizes lead generation for your business.
Data-Driven Performance
Our campaigns are driven by real-time data and performance metrics, ensuring we continuously optimize to deliver leads that convert and drive business growth.
Our Lead Generation Agency Services
Trusted by Companies from 3+ Industries
Leads for Debt Review
Specialized lead generation solutions for debt review companies seeking qualified clients.
READ MORELeads for Call Centres
Premium lead generation services tailored for South African call centres.
READ MORELeads for Funeral Services
Targeted lead generation strategies for funeral service providers.
READ MORELeads for Insurance
Quality lead generation solutions for insurance providers and brokers.
READ MOREWe specialize in generating quality TikTok leads tailored specifically for each of our clients. Unlike services that sell leads from pre-existing databases—which often result in low-quality prospects—our approach utilizes paid advertising to generate “hot” leads ready to convert and all leads generated belong to you as a client. We specialize in TikTok but we are not limited to the platform – we use also use platforms such as Facebook ads, Instagram ads, Linkedin ads, Bing (Microsoft) ads and Google ads.
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Custom audience development
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Advanced pixel implementation
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Dynamic lead form optimization
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Engagement-to-lead funnels
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Instagram-specific lead generation strategies
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Retargeting campaign management
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Search intent optimization
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Quality Score improvement
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Landing page optimization
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Call tracking implementation
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Display network lead generation
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YouTube lead generation campaigns
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B2B audience targeting
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InMail campaign management
Our data-driven lead generation agency implements a proven two-phase campaign structure designed to minimize cost per lead (CPL) while maximizing conversion rates. The process begins with a Creative Testing Campaign that splits test multiple ad variations to identify top-performing creative elements. Once winning creatives are identified, we launch a Scaling Campaign using smart ad optimization to expand reach while maintaining efficiency. All leads are automatically captured in Google Sheets and seamlessly integrated into your CRM system through API connectivity, ensuring a streamlined lead management process.
The Process to Getting Started with Our Lead Gen Services
Initial Consultation
Campaign Development
Launch and Optimization
Why Choose Our Lead Generation Agency?
Unlike traditional digital marketing agencies that spread themselves across multiple services, we specialize in one thing – lead generation. Our entire focus is on transforming your advertising spend into valuable sales opportunities.
We work with businesses across various industries, utilizing our expertise in generating high-intent leads through platforms like Meta (Facebook), Google Ads, LinkedIn, TikTok, and Bing.
Our lead generation agency doesn’t just chase vanity metrics – we focus on quality leads that directly impact your bottom line.
What sets our lead generation services apart is our relentless dedication to:
- Converting clicks into qualified prospects: We target the right audience with precision to maximize lead quality.
- Optimizing campaigns for lead quality, not just quantity: We don’t just focus on numbers – our goal is to deliver leads that have real sales potential.
- Reducing cost per lead while maintaining quality: By refining our strategies, we ensure that every rand you spend brings in high-value leads.
- Delivering sales-ready leads directly to your CRM: We focus on bringing you leads that are ready to take the next step.
- Scaling successful lead generation campaigns: Once we find what works, we scale it to bring in even more qualified leads.
- Continuous performance improvement through data-driven strategies: Our approach is constantly evolving to ensure that you get the best possible results.
Partner with a lead generation agency that aligns with your goals and measures success the same way you do – by generating high-quality, cost-effective leads that drive your business forward.
Case Studies
Discover how we've helped businesses achieve remarkable growth through our proven lead generation strategies. Read detailed case studies showcasing real results and ROI.
View Success Stories
Blog & News
Stay updated with the latest trends in lead generation, digital marketing, and industry insights. Our expert team shares valuable knowledge and tips.
Read Latest ArticlesKey Lead Generation Metrics We Track
To ensure the success of our lead generation campaigns, we focus on the key performance metrics that directly impact your business outcomes. Here's an overview of the most important metrics we track and optimize for:
Conversion Rate
Conversion rate measures the percentage of clicks that turn into actual leads. We optimize your campaigns to maximize this key metric, ensuring your ad spend results in qualified prospects.
Cost per Lead (CPL)
Cost per lead is the amount you spend on ads to acquire one qualified lead. We focus on reducing CPL while maintaining lead quality, ensuring you get the best value for your investment.
Lead Quality
It's not just about the number of leads but their quality. We prioritize delivering leads that are sales-ready and highly likely to convert into paying customers.
Return on Ad Spend (ROAS)
ROAS is a critical metric for tracking the efficiency of your ad spend. We ensure that every rand you spend is generating a solid return, aligning your lead gen goals with your business growth.
Lead Velocity
Lead velocity measures the speed at which you generate leads. We focus on accelerating lead flow to meet your sales targets and keep your business pipeline full.
Looking to Get Some Leads But Not Sure How Much It'll Cost You?
Quickly estimate the ad spend needed to reach your lead generation target.
How to Use the Calculator:
- Enter your targeted monthly revenue increase.
- Enter your current conversion rate (percentage).
- Enter your average deal value (revenue per customer).
Detailed Breakdown:
- Recommended Ad Spend: The suggested amount to allocate to ads.
- Management Fee: The fee Moed Digital charges based on the recommended ad spend.
Ad Spend Calculator
Calculate your optimal advertising budget
Lebogang Mokubela
Co-founder & Head of Sales
We do one thing and one thing only – help clients generate quality leads at lower CPLs. We have built our business and team around this objective!
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Frequently Asked Questions
Everything you need to know about our lead generation services and how we can help grow your business
Growing Revenues Since 2022.
Throughout South Africa and Beyond.
Which service are you interested in?
Lead Generation
Get qualified leads through paid advertising
Sales Automation
Automate your sales processes